Amazon has eCommerce’s most advanced strategies and algorithms to ensure its profitability. While every product available on Amazon gets ranked based on a number of shopper-related factors, the most important metric a seller must consider is profitability; […]
This month, we’re going to look at the 5 product groups that experienced the most month-over-month (MoM) percentage growth in October and what has driven these trends.
We all know that Google SEO is one of the central tools of any business. It’s true that visibility is everything and Google SEO is a powerful way to increase your visibility, but for manufacturers its importance may be overstated. Ranking high on Google is all fine and good, but it’s rare for consumers to buy products directly from the manufacturer. In fact, 55% of online shoppers are skipping the Google search engine entirely and heading straight to Amazon to find what they’re looking for.
On November 30th 2015, the US set a record for the busiest online shopping day ever recorded and marked the first time online sales in the US topped $3 billion in a single day.
This month, we’re going to look at the 5 product groups that experienced the most month-over-month (MoM) dollar growth in September and what has driven these trends.
It happens every year. Back to School is one of the most heavily marketed shopping seasons, with many stores slashing prices to clear out as much of their stock as possible. The usual suspects of school supplies and clothing are heavily discounted as students and their parents shop for the upcoming school year. But this year, things were a little different. In looking at Amazon’s latest data, we’ve identified a few distinct trends that shed some light on what’s driving the back-to-school season and how it is changing.
The more things change, the more they stay the same. Amazon’s top 5 product groups for the month of August defy expectations and reveal that consumer tastes aren’t as fickle as many industry analysts assume. The predicted “death” of both books and laptops gets no support here, with both of these categories showing absolute growth.
It's about time! That was my feeling two weeks ago when Amazon FINALLY expanded their “Happy Belly” Private Brand line beyond coffee to now include nuts and trail mix. Both the pace of SKU expansion and sales for Amazon Consumables Private Brands have been far more sluggish than I expected.
Now that the dust has settled on Prime Day 2016, Amazon’s biggest and busiest day in its history, and we’ve had the chance to sift and sort the data and have put together the top 5 takeways for brand manufacturers selling on Amazon.