Video Games: The Amazon Effect

By |June 19th, 2017|

Online entertainment is replacing all of our former past-times: Amazon Video and Netflix are replacing television, Kindle and podcasts are replacing books and radio, and spending on video games is […]

Consumer Electronics: The Amazon Effect

By |June 8th, 2017|

By looking at Amazon’s sales alone, you would never guess that the consumer electronics market had a lackluster 2016. While US consumer electronic sales decreased by 3% YoY, making 2016 […]

Amazon Pantry Drives Health & Personal Care Sales: The Amazon Effect

By |May 31st, 2017|

In the first quarter of 2017, Amazon was the sole growth driver in the Health & Personal Care market.

In a pattern we’re noticing with some regularity, the US health & […]

Prime Day: How to Optimize and Leverage Amazon’s Biggest Sale Event

By |May 30th, 2017|

Prime Day is Amazon’s biggest sale day of the year and represents an opportunity that no brand should ignore. In 2016, Amazon did about $700 million on Prime Day, up […]

Amazon Effect: Lawn & Garden

By |May 24th, 2017|

The lawn & garden market took a sudden turn in April. Traditionally dominated by large brick-and-mortar retailers and established local garden centers, after a relatively modest 2016 (and an unsurprisingly […]

Baby Products: The Amazon Effect

By |May 10th, 2017|

Online sales of Baby Products are booming. Among consumer packaged goods, Baby Products is the category with the single highest eCommerce penetration rate and is therefore a highly valuable (and […]

Outdoor & Sporting Goods: The Amazon Effect

By |April 24th, 2017|

Over the past two years, a dozen different U.S. sporting goods retailers have filed for bankruptcy, including Sports Authority, MC Sports, and most recently Gander Mountain, which had 162 stores […]

Amazon Grocery Sales Q1 2017

By |April 13th, 2017|

Our first look at the “Amazon Effect” late last year came on the heels of Amazon’s announcement of their first Amazon Go store in Seattle – their futuristic checkout-free grocery […]

Tools & Home Improvement: The Amazon Effect

By |March 30th, 2017|

If it’s one industry that may be immune to the Amazon effect, it’s the tools and home improvement industry, with retail giants like Home Depot and Lowe’s enjoying record sales, […]

Health & Personal Care: The Amazon Effect

By |March 23rd, 2017|

“The Amazon Effect” series breaks down specific product groups, compares Amazon’s performance in that category to total retail sales (online and offline) and considers the effect Amazon has on that […]