OCR’s Amazon.com Black Friday/Cyber Monday Recap: What Brand Manufacturers Need to Know

Now that the marathon shopping spree of the Black Friday/Cyber Monday weekend is over, it’s time to take a breath and look back at how successfully all those deep discounts […]

By |December 5th, 2016|Insights|

Early Holiday Shopping 2016: What’s Hot and What’s Not

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By |November 23rd, 2016|Insights|

UPDATE: Amazon’s Private Brand Strategy

Well, I spoke too soon. Last week I made some remarks about Amazon’s approach to Consumables Private Brands:
 “Instead of stacking the deck in their favor, Amazon’s private label strategy displays […]

By |November 22nd, 2016|Insights|

Is Amazon Playing Fair with Private Brands?

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By |November 18th, 2016|Insights|

What is Amazon’s CRaP List and How to Avoid It

Amazon has eCommerce’s most advanced strategies and algorithms to ensure its profitability.  While every product available on Amazon gets ranked based on a number of shopper-related factors, the most important metric a seller must consider is profitability; […]

By |November 10th, 2016|Insights|

Amazon’s Top 5 Product Groups for October

This month, we’re going to look at the 5 product groups that experienced the most month-over-month (MoM) percentage growth in October and what has driven these trends.

By |November 3rd, 2016|Insights|

Optimizing Your Amazon Search Rank

We all know that Google SEO is one of the central tools of any business. It’s true that visibility is everything and Google SEO is a powerful way to increase your visibility, but for manufacturers its importance may be overstated. Ranking high on Google is all fine and good, but it’s rare for consumers to buy products directly from the manufacturer. In fact, 55% of online shoppers are skipping the Google search engine entirely and heading straight to Amazon to find what they’re looking for.

By |October 27th, 2016|Insights|

Don’t Be a Sell-Out: How to Stay In-Stock for Cyber Monday

On November 30th 2015, the US set a record for the busiest online shopping day ever recorded and marked the first time online sales in the US topped $3 billion in a single day.

By |October 20th, 2016|Insights|

Driving eCommerce Traffic to Your Brand and Products This Holiday Season

Promotions have always been an integral part of retailing. A powerful tool for increasing traffic and sales for brands, promos are a key component of the modern marketplace, and e-commerce is no different. As Black Friday approaches, the biggest shopping day of the year and the official start of the holiday shopping season, online retailers need to tap into the potential of promotions to increase sales and strengthen their brands.

By |October 13th, 2016|Insights|

Amazon’s Top 5 Product Groups for September

This month, we’re going to look at the 5 product groups that experienced the most month-over-month (MoM) dollar growth in September and what has driven these trends.

By |October 5th, 2016|Insights|