Promotions have always been an integral part of retailing. A powerful tool for increasing traffic and sales for brands, promos are a key component of the modern marketplace, and e-commerce is no different. As Black Friday approaches, the biggest shopping day of the year and the official start of the holiday shopping season, online retailers need to tap into the potential of promotions to increase sales and strengthen their brands.
This month, we’re going to look at the 5 product groups that experienced the most month-over-month (MoM) dollar growth in September and what has driven these trends.
It happens every year. Back to School is one of the most heavily marketed shopping seasons, with many stores slashing prices to clear out as much of their stock as possible. The usual suspects of school supplies and clothing are heavily discounted as students and their parents shop for the upcoming school year. But this year, things were a little different. In looking at Amazon’s latest data, we’ve identified a few distinct trends that shed some light on what’s driving the back-to-school season and how it is changing.
The more things change, the more they stay the same. Amazon’s top 5 product groups for the month of August defy expectations and reveal that consumer tastes aren’t as fickle as many industry analysts assume. The predicted “death” of both books and laptops gets no support here, with both of these categories showing absolute growth.
It's about time! That was my feeling two weeks ago when Amazon FINALLY expanded their “Happy Belly” Private Brand line beyond coffee to now include nuts and trail mix. Both the pace of SKU expansion and sales for Amazon Consumables Private Brands have been far more sluggish than I expected.
Now that the dust has settled on Prime Day 2016, Amazon’s biggest and busiest day in its history, and we’ve had the chance to sift and sort the data and have put together the top 5 takeways for brand manufacturers selling on Amazon.