26 of the Top eCommerce Conferences for 2017

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By |December 15th, 2016|Insights|

Grocery: The Amazon Effect

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By |December 8th, 2016|Insights|

OCR’s Amazon.com Black Friday/Cyber Monday Recap: What Brand Manufacturers Need to Know

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By |December 5th, 2016|Insights|

Early Holiday Shopping 2016: What’s Hot and What’s Not

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By |November 23rd, 2016|Insights|

UPDATE: Amazon’s Private Brand Strategy

Well, I spoke too soon. Last week I made some remarks about Amazon’s approach to Consumables Private Brands:
 “Instead of stacking the deck in their favor, Amazon’s private label strategy displays […]

By |November 22nd, 2016|Insights|

Is Amazon Playing Fair with Private Brands?

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By |November 18th, 2016|Insights|

What is Amazon’s CRaP List and How to Avoid It

Amazon has eCommerce’s most advanced strategies and algorithms to ensure its profitability.  While every product available on Amazon gets ranked based on a number of shopper-related factors, the most important metric a seller must consider is profitability; […]

By |November 10th, 2016|Insights|

Amazon’s Top 5 Product Groups for October

This month, we’re going to look at the 5 product groups that experienced the most month-over-month (MoM) percentage growth in October and what has driven these trends.

By |November 3rd, 2016|Insights|

Optimizing Your Amazon Search Rank

We all know that Google SEO is one of the central tools of any business. It’s true that visibility is everything and Google SEO is a powerful way to increase your visibility, but for manufacturers its importance may be overstated. Ranking high on Google is all fine and good, but it’s rare for consumers to buy products directly from the manufacturer. In fact, 55% of online shoppers are skipping the Google search engine entirely and heading straight to Amazon to find what they’re looking for.

By |October 27th, 2016|Insights|

Don’t Be a Sell-Out: How to Stay In-Stock for Cyber Monday

On November 30th 2015, the US set a record for the busiest online shopping day ever recorded and marked the first time online sales in the US topped $3 billion in a single day.

By |October 20th, 2016|Insights|