Well, I spoke too soon. Last week I made some remarks about Amazon’s approach to Consumables Private Brands:
“Instead of stacking the deck in their favor, Amazon’s private label strategy displays […]
Amazon has eCommerce’s most advanced strategies and algorithms to ensure its profitability. While every product available on Amazon gets ranked based on a number of shopper-related factors, the most important metric a seller must consider is profitability; […]
This month, we’re going to look at the 5 product groups that experienced the most month-over-month (MoM) percentage growth in October and what has driven these trends.
We all know that Google SEO is one of the central tools of any business. It’s true that visibility is everything and Google SEO is a powerful way to increase your visibility, but for manufacturers its importance may be overstated. Ranking high on Google is all fine and good, but it’s rare for consumers to buy products directly from the manufacturer. In fact, 55% of online shoppers are skipping the Google search engine entirely and heading straight to Amazon to find what they’re looking for.
On November 30th 2015, the US set a record for the busiest online shopping day ever recorded and marked the first time online sales in the US topped $3 billion in a single day.