Amazon just quietly introduced the new category of Vitamins and Supplements. Under its Amazon Elements private label, this new category has appeared without any advance warning or press – but […]
Well, I spoke too soon. Last week I made some remarks about Amazon’s approach to Consumables Private Brands:
“Instead of stacking the deck in their favor, Amazon’s private label strategy displays […]
It's about time! That was my feeling two weeks ago when Amazon FINALLY expanded their “Happy Belly” Private Brand line beyond coffee to now include nuts and trail mix. Both the pace of SKU expansion and sales for Amazon Consumables Private Brands have been far more sluggish than I expected.
Now that the dust has settled on Prime Day 2016, Amazon’s biggest and busiest day in its history, and we’ve had the chance to sift and sort the data and have put together the top 5 takeways for brand manufacturers selling on Amazon.