About Spencer Millerberg

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So far Spencer Millerberg has created 7 blog entries.

AmazonBasics Spearheads Amazon Private Brands

If you’re a regular Amazon user, chances are you’ve bought some Amazon-manufactured products by now, maybe without even knowing it. Amazon owes its success to the fact that its marketplace […]

By |September 28th, 2017|Insights|

Amazon Elements: Vitamins & Supplements

Amazon just quietly introduced the new category of Vitamins and Supplements. Under its Amazon Elements private label, this new category has appeared without any advance warning or press – but […]

By |February 27th, 2017|Insights|

eCommerce Expertise: Oliver Bradley, Unilever

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By |January 12th, 2017|Insights|

UPDATE: Amazon’s Private Brand Strategy

Well, I spoke too soon. Last week I made some remarks about Amazon’s approach to Consumables Private Brands:
 “Instead of stacking the deck in their favor, Amazon’s private label strategy displays […]

By |November 22nd, 2016|Insights|

Is Amazon Playing Fair with Private Brands?

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By |November 18th, 2016|Insights|

Amazon Private Brands Expand… Very Very Slowly…

It's about time! That was my feeling two weeks ago when Amazon FINALLY expanded their “Happy Belly” Private Brand line beyond coffee to now include nuts and trail mix. Both the pace of SKU expansion and sales for Amazon Consumables Private Brands have been far more sluggish than I expected.

By |August 11th, 2016|Insights|

The Top 5 Takeaways from Amazon Prime Day 2016 CPGs Need to Know

Now that the dust has settled on Prime Day 2016, Amazon’s biggest and busiest day in its history, and we’ve had the chance to sift and sort the data and have put together the top 5 takeways for brand manufacturers selling on Amazon.


By |July 19th, 2016|Insights|